Megan Fry Featured in BUILDER Magazine
Megan Fry, VP of Residential Marketing & Sales, was recently featured in Builder Magazine, contributing to the conversation around the rapid growth of the build-to-rent (BTR) sector and how its reshaping FF&E planning and procurement.
As BTR portfolios continue to scale across markets, FF&E is no longer treated as a final step in the process. Instead, it plays a critical role earlier in project planning – requiring alignment across design, procurement, logistics, and installation to ensure projects stay on track and perform as intended.
Megan highlights the shift toward more centralized, strategic procurement models. Moving away from fragmented, project-by-project sourcing, developers are increasingly adopting national programs that bring consistency, cost control, and greater visibility into timelines and inventory.
She also emphasizes the value of standardization as portfolios grow. Repeatable furniture packages and scalable specifications not only streamline execution, but also support long-term operational efficiency—reducing redundancy and simplifying future updates and maintenance.
Ultimately, Megan’s perspective reflects a broader industry shift: FF&E is no longer just about furnishing a space—it’s about enabling performance. As BTR continues to expand, success will depend on how well teams integrate design intent with procurement strategy to deliver consistent, high-quality environments at scale.
Read the full article here: https://www.builderonline.com/design/btr-growth-puts-new-pressure-on-ffe-planning-and-procurement